The Challenge
Zip needed to balance regulatory compliance with user experience optimization in their checkout flow. The challenge was presenting complex financial information in a way that felt accessible and trustworthy while maintaining all necessary legal requirements and supporting business conversion goals.
The Challenge
Zip needed to balance regulatory compliance with user experience optimization in their checkout flow. The challenge was presenting complex financial information in a way that felt accessible and trustworthy while maintaining all necessary legal requirements and supporting business conversion goals.
The Challenge
Zip needed to balance regulatory compliance with user experience optimization in their checkout flow. The challenge was presenting complex financial information in a way that felt accessible and trustworthy while maintaining all necessary legal requirements and supporting business conversion goals.
Design Process
I led an end-to-end design process starting with user discovery and research to understand how customers interacted with financial checkout flows. This informed low-fidelity prototypes that I iterated on through stakeholder collaboration. The process culminated in high-fidelity designs that were validated through user testing and A/B testing before launch.
Design Process
I led an end-to-end design process starting with user discovery and research to understand how customers interacted with financial checkout flows. This informed low-fidelity prototypes that I iterated on through stakeholder collaboration. The process culminated in high-fidelity designs that were validated through user testing and A/B testing before launch.
Design Process
I led an end-to-end design process starting with user discovery and research to understand how customers interacted with financial checkout flows. This informed low-fidelity prototypes that I iterated on through stakeholder collaboration. The process culminated in high-fidelity designs that were validated through user testing and A/B testing before launch.
Key Insights
Through user research, we discovered that progressive disclosure significantly improved user comprehension and confidence. Users preferred receiving information at contextually appropriate moments in their journey rather than processing everything simultaneously. This insight became a core principle that guided our design decisions.
Key Insights
Through user research, we discovered that progressive disclosure significantly improved user comprehension and confidence. Users preferred receiving information at contextually appropriate moments in their journey rather than processing everything simultaneously. This insight became a core principle that guided our design decisions.
Key Insights
Through user research, we discovered that progressive disclosure significantly improved user comprehension and confidence. Users preferred receiving information at contextually appropriate moments in their journey rather than processing everything simultaneously. This insight became a core principle that guided our design decisions.
