High-Five Approval Animation for Zip
Aug 5, 2025
Overview
Company: Zip (BNPL service)
Role: Senior Product Designer
Goal: Improve the approval message to boost engagement and conversion rates.
Collaboration: Worked with the product manager for checkout and engineering to get the animation pixel perfect.
The Problem
Customers weren’t realizing they had been approved to use Zip, leading to drop-offs. There was no clear confirmation message, so we needed a way to make this moment obvious and engaging.
Exploring initial solutions
The Solution
I explored three approaches:
Toast Message – Quick but easily missed.
Full-Screen Message – Noticeable but generic.
Animated High-Five – Fun, celebratory, and clear.
User Testing & Results
The high-five animation stood out:
Fun, AND informative.
Instant clarity – Users immediately knew they were approved.
Positive emotional response – It felt rewarding.
Better than alternatives – Other options were forgettable.
Impact
Increased conversion rates after launch.
Product managers praised the impact of a small design tweak.
Reinforced the power of playful, well-timed animations in UX.
Takeaways
This was a great example of how small design changes can make a big difference. Future iterations could explore different animations or A/B test refinements, but overall, this was a fun and effective win.